Todd & Marlon watch on Kickstarter

With 11 days to go, there’s still time to fund this Kickstarter project and get a limited edition 24 hour watch:

#YOURTIME Swiss Made Luxury Watch

From the blurb:

… #YOURTIME is a 24-hour watch. The dial shows the anti-meridian (am) hours on the left hand side and the post-meridian (pm) hours on the right hand side. The zenith for the sun is reached at 12:00 and is at the top of the dial as indicated by the applied silver sun icon. Most of the commercially available 24-hour wristwatches are based on a 0-23 or 1-24 numbering system and do not show all numbers (they mix numbers and marks). On the other hand Todd & Marlon watches are based on the Double-XII system and all hours are clearly indicated – remarkably this is the only readily available double-XII watch in the market.

8407b5b4a548b133d831c45821bfdde4 original

Thanks to this design Todd & Marlon have combined the best of two worlds. #YOURTIME watches offer all the benefits of a 24-hour watch and at the same time they still have a close reference to the way people talk about timing while clearly indicating the time. Most people still refer to time on a 12 hour scale making reference to a.m. vs p.m. or morning vs evening. In other words #YOURTIME watches talk the language of the bulk of people while offering them the benefit of a 24 hour watch. On top, the clearly indicated hours and minutes/seconds can facilitate the move from a 12 hour based system to the 24 hour system.

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